Before we open a code editor and start developing your new website, there are a number of intermediate steps that we need to take in order to ensure it’s successful realisation. In other words, we must have a clear picture of the journey that we need to progress through in order to attain our eventual objective. We first undergo an in-depth analysis of our client’s business in particular delving into the specific reasons behind the decision to create a new website design, explore high level goals & expectations. Our goal is to build a connection with you and your team to ensure that we are on the same page from day one.

To jumpstart the process, we request that the client fills out our personalised questionnaire, followed by a 30 minute brainstorming session online. This will give us the essential insights we need to understand what makes your company unique, and how it operates. We can also learn more about your customers and target audience. These interactions assure us that we are aligned with the client’s vision. We can build out an approximate timeline and project plan.

Developing a solution that will work to accomplish your business goals are our foremost focuses of the project, and we work towards making sure that your website strategy aligns with the website’s proposed structure, content and features.

During strategy we identify challenges & opportunities, and make recommendations. We attempt to highlight the business’s most pressing problems and focus on them. Our strategy methodology revolves around one simple principle: putting 80% of our effort into attacking 20% of business challenges. We work through a 30 minute strategy session online to throw around ideas and prepare a strategy deck that will act as the base for the creation of the website.

It’s time to bring all our thinking and brainstorming to life! This is where the hard work starts to pay off. Our Dublin based web designers start by reviewing your brand standards and identify colours & fonts to create a mockups of your website’s pages. Some of our clients have strict brand guidelines, while others are looking for advice on how to best define or reimagine their brand.

We choose the most inspiring combinations of typography, videos, images and other graphical elements to create an intuitive, conversion optimised user experience that is sure to motivate your visitors to engage. Each mockup is presented for reviewing & feedback and we actively exchange ideas until we arrive at the final design of your website.

As soon as the mockups are reviewed and approved, we can start working on bringing your new website design to life. Our web designers & developers are fluent in whole stack of web development languages including HTML, CSS, Javascript and PHP, the necessary components that make up a modern day website.

This phase also involves building out and optimising the back end content management system (CMS) to meet the specific needs of your business. In other words we work with you to ensure that the CMS is set up to provide as much flexibility as you need to manage your website on an ongoing basis. You will receive a live link to your website on our staging server for you to view the design as it’s being developed.

Whether new hosting or updated site, need to make sure we preserve and update certain aspects to not upset search engines or existing users. This may include 301 redirects from the old site, submitting a new sitemap to Google Search Console or installing SSL to make online shoppers happy. Before we reveal your website to the world, we go through our post-launch checklist to ensure that these issues are catered for.